Artem Nikitin
Product designer based in Berlin.
Product designer b/ in Berlin.
Product designer based in Berlin.
KYIV BORN
KYIV BORN
About
Transforming brands into visual narratives — blending identity, strategy, and visual poetry.
Rooted in research and contemporary art, I craft design systems and stories that shape how brands are seen, felt, and understood. It started with a passion for publishing, exploring books, magazines, printed matter. In 2015 I released my first magazine and over the time my interests shifted toward contemporary art.
General rule: meaning comes first, then the image. Strong visual language comes from clear intent. That’s when design really works, when it doesn’t need to be explained.
About
Transforming brands into visual narratives — blending identity, strategy, and visual poetry.
Rooted in research and contemporary art, I craft design systems and stories that shape how brands are seen, felt, and understood. It started with a passion for publishing, exploring books, magazines, printed matter. In 2015 I released my first magazine and over the time my interests shifted toward contemporary art.
General rule: meaning comes first, then the image. Strong visual language comes from clear intent. That’s when design really works, when it doesn’t need to be explained.
POWERED BY FRAMER
POWERED BY FRAMER
VER. 1 / UPDATED SEPT 2025
VER. 1 / UPD SEPT 2025
About
Transforming brands into visual narratives — blending identity, strategy, and visual poetry.
Rooted in research and contemporary art, I craft design systems and stories that shape how brands are seen, felt, and understood. It started with a passion for publishing, exploring books, magazines, printed matter. In 2015 I released my first magazine and over the time my interests shifted toward contemporary art.
General rule: meaning comes first, then the image. Strong visual language comes from clear intent. That’s when design really works, when it doesn’t need to be explained.
About
Transforming brands into visual narratives — blending identity, strategy, and visual poetry.
Rooted in research and contemporary art, I craft design systems and stories that shape how brands are seen, felt, and understood. It started with a passion for publishing, exploring books, magazines, printed matter. In 2015 I released my first magazine and over the time my interests shifted toward contemporary art.
General rule: meaning comes first, then the image. Strong visual language comes from clear intent. That’s when design really works, when it doesn’t need to be explained.
About
Transforming brands into visual narratives — blending identity, strategy, and visual poetry.
Rooted in research and contemporary art, I craft design systems and stories that shape how brands are seen, felt, and understood. It started with a passion for publishing, exploring books, magazines, printed matter. In 2015 I released my first magazine and over the time my interests shifted toward contemporary art.
General rule: meaning comes first, then the image. Strong visual language comes from clear intent. That’s when design really works, when it doesn’t need to be explained.
About
Transforming brands into visual narratives — blending identity, strategy, and visual poetry.
Rooted in research and contemporary art, I craft design systems and stories that shape how brands are seen, felt, and understood. It started with a passion for publishing — books, magazines, printed matter. In 2015 I released my first zine and over the time my interests shifted toward contemporary art.
General rule: meaning comes first, then the image. Strong visual language comes from clear intent. That’s when design really works, when it doesn’t need to be explained.
About
Transforming brands into visual narratives — blending identity, strategy, and visual poetry.
Rooted in research and contemporary art, I craft design systems and stories that shape how brands are seen, felt, and understood. It started with a passion for publishing — books, magazines, printed matter. In 2015 I released my first zine and over the time my interests shifted toward contemporary art.
General rule: meaning comes first, then the image. Strong visual language comes from clear intent. That’s when design really works, when it doesn’t need to be explained.
Contacts →
Contacts
→
Exhibitions
Works
2025
Branding+WEB+Research
Role: ux/ui DESIGNER
one person project
Branding+WEB+Research
Role: ux/ui DESIGNER
one person project
year: 2025
Branding+WEB
+Research
Role: ux/ui DESIGNER
year: 2025
1 person project
Habify is an all-in-one platform that brings together all the essential steps of relocation to France into one place: from finding housing and opening a bank account to insurance, mobile services, and community.
The core UX challenge was to transform a stressful and fragmented immigration process into a guided and trustworthy experience.
During the research phase and user interviews, I identified key pain points for most migrants moving to France. By priority, these are housing, visas, bureaucracy, language barriers and building new connections.
During the research phase and user interviews, I identified key pain points for most migrants moving to France. By priority, these are housing, visas, bureaucracy, language barriers and building new connections.
Based on these insights, I decided to highlight housing support directly on the home screen — offering online apartment viewings and the option to find a guarantor, which is a unique requirement for renting in France and for most of migrants most frustrating.
The interface highlights a step-by-step guidance (S1 Visa, S2 Housing, S3 Banking and so on) to make the process of relocation clear and simple. The visa eligibility check guides users through a short questionnaire, recommends the most suitable visa option, and provides access to support if further clarification is needed.
The interface highlights a step-by-step guidance (S1 Visa, S2 Housing, S3 Banking and so on) to make the process of relocation clear and simple. The visa eligibility check guides users through a short questionnaire, recommends the most suitable visa option, and provides access to support if further clarification is needed.
ART DIRECTION
Role: art director
team head of 6 people
year: 2022
ART DIRECTION
Role: art director
team head of 6 people
year: 2022
New Chapter Academy is an educational platform and community in the field of crypto and Web3.
New Chapter Academy is an educational platform and community in the field of crypto and Web3.
ART DIRECTION // Role: art director
team head of 6 people
year: 2022
The challenge was to design a platform where complex content could be structured clearly, while maintaining a visual identity that motivates and energizes learners.
The challenge was to design a platform where complex content could be structured clearly, while maintaining a visual identity that motivates and energizes learners.
The visual language was inspired by Formula 1 — a symbol of precision, performance, and progression.
The visual language was inspired by Formula 1 — a symbol of precision, performance, and progression.
This metaphor translated into a dynamic layouts and bold contrasts that guide users through their learning journey at pace, but with clarity.
This metaphor translated into a dynamic layouts and bold contrasts that guide users through their learning journey at pace, but with clarity.
Outcomes were clear: responsive layouts optimized for mobile-first use cases, and clear pathways through complex information.
Outcomes were clear: responsive layouts optimized for mobile-first use cases, and clear pathways through complex information.
promo video made by irakli, our team member
promo video made by irakli, our team member
part (5s) of the New chapter academy video presentation
part (5s) of the New chapter academy video presentation
new chapter bolid render used in promo
new chapter bolid render used in promo
New Chapter Academy © All rights reserved
New Chapter Academy © All rights reserved
New Chapter Academy © All rights reserved
2025
Branding+Mobile APP+Research
Role: ux/ui DESIGNER
team: 3 people
Branding+Mobile APP+Research
Role: ux/ui DESIGNER
team: 3 people
year: 2025
Branding+Mobile APP+Research
Role: ux/ui DESIGNER
team: 3 people
YEAR: 2025
Outly is a mobile guide to outdoor sports facilities, designed to make active lifestyles more accessible.
The project addresses the common challenge of finding suitable playgrounds and courts in urban areas.
The project addresses the common challenge of finding suitable playgrounds and courts in urban areas. The UX solutions focus on speed, precision, and intuitive navigation.
The project addresses the common challenge of finding suitable playgrounds and courts in urban areas.
Sketches
Sketches
implementation
implementation
The concept grew out of my own experience as a migrant struggling to discover local outdoor spaces.
This personal challenge shaped the research phase: with other people in team we conducted user interviews and mapping exercises to uncover pain points shared by others in similar situations.
Google Maps rarely shows hidden playgrounds or public facilities like ping-pong tables, and when you live in a new city or move frequently, it’s hard to know where such spots are located near your home.
Google Maps rarely shows hidden playgrounds or public facilities like ping-pong tables, and when you live in a new city or move frequently, it’s hard to know where such spots are located near your home.
Google Maps rarely shows hidden playgrounds or public facilities like ping-pong tables, and when you live in a new city or move frequently, it’s hard to know where such spots are located near your home.
implementation
These insights became the foundation for Outly’s design — turning a fragmented and often frustrating search into a seamless and motivating experience.
During our research, we discovered that some of our users often prefer to exercise with others rather than alone, as it increases motivation and helps form interest-based social connections. To address this, we added a feature in the app that allows users to connect with people who are actively using specific outdoor spaces or facilities.
During our research, we discovered that some of our users often prefer to exercise with others rather than alone, as it increases motivation and helps form interest-based social connections. To address this, we added a feature in the app that allows users to connect with people who are actively using specific outdoor spaces or facilities.
These insights became the foundation for Outly’s design — turning a fragmented and often frustrating search into a seamless and motivating experience.
Pure Tool
brand identity
Role: Designer
year: 2021
one person project
brand identity
Role: Designer
year: 2021
one person project
From the outset music has been an instrument for various communication forms, generally rooted in mythological, religious or philosophical practices.
From the outset music has been an instrument for various communication forms, generally rooted in mythological, religious or philosophical practices.
Pure Tool is a techno music label that keeps up the purest tool ever made.
Pure Tool is a techno music label that keeps up the purest tool ever made.
Emerged in Kyiv in mid 2021, the label was seeking for a voice in a visual communication that would express the idea of the brand.
Emerged in Kyiv in mid 2021, the label was seeking for a voice in a visual communication that would express the idea of the brand.
And it was found. I dove into the history of various instruments that our ancestors used to for many things.
And it was found.
The logo is composed of various iron processing tools.
And it was found.
I dove into the history of various instruments that our ancestors used to find inspiration. The logo is composed of various iron processing tools.
I dove into the history of various instruments that our ancestors used to find inspiration. The logo is composed of various iron processing tools.
Identity with primitive abstract art unifies the brand concept.
Identity with primitive abstract art unifies the brand concept.
The gradient used in visual communication symbolises the connection and transition from the very beginning of music to the present time: from old forms of sound to new rhythms.
The gradient used in visual communication symbolises the connection and transition from the very beginning of music to the present time: from old forms of sound to new rhythms.
2022
brand identity
ROle: DESIGNER
team: 4 people
brand identity
ROle: DESIGNER
team: 4 people
year: 2022
Hushen
Hushen is a boutique cottage town that unites natural serenity with thoughtful modern design.
I developed a distinctive brand identity rooted in its forested surroundings and architectural character.
The central visual sign — the letter "H" — was discovered in the building renderings themselves and became the core of the logo.
It embodies both the name and the architectural essence of the settlement.
It embodies both the name and the architectural essence of the settlement.
The brand colours reflect the serene environment—where timber and greenery meet modern glass—and evoke feelings of calm, quality, and cohesion with nature.
The brand colours reflect the serene environment— where timber and greenery meet modern glass — and evoke feelings of calm, quality, and cohesion with nature.
In the Hushen identity, additional design elements are inspired by both natural and synthetic environments. These forms act as subtle visual layers that support typography and add depth to brand applications.
Synthetic shapes bring in a more structured, modular rhythm, echoing the grid system, where their height corresponds precisely to one vertical module (1h).
Bark-inspired shapes emphasize raw texture and irregularity, while stone forms convey a sense of stability—always kept distinct, never overlapping or distorted.
Bark-inspired shapes emphasize raw texture and irregularity, while stone forms convey a sense of stability—always kept distinct, never overlapping or distorted.
Depending on context and readability, the shapes can appear as filled surfaces or clean outlines, seamlessly adapting to the brand’s visual language while maintaining clarity and balance.
Depending on context and readability, the shapes can appear as filled surfaces or clean outlines, seamlessly adapting to the brand’s visual language while maintaining clarity and balance.
MineFree
Brand identity+mobile +Research
Role: ux/ui Designer
year: 2022
team: different teams
Brand identity+mobile +Research
Role: ux/ui Designer
year: 2022
team: different teams
Brand identity
+mobile APP
Role: ux/ui Designer
year: 2022
MineFree mobile app allows users to notify the State Emergency Service of Ukraine (SES) about explosive and suspicious objects found on the territory of Ukraine.
It also provides access to a map with designated areas that may be contaminated with explosive objects.
The identity is based on the metaphor “See it — report it.” The logo is based on the shape of an anti-tank mine, which simultaneously transforms into a pair of eyes.
The identity is based on the metaphor “See it — report it.” The logo is based on the shape of an anti-tank mine, which simultaneously transforms into a pair of eyes.
The identity is based on the metaphor “See it — report it.” The logo is based on the shape of an anti-tank mine, which simultaneously transforms into a pair of eyes.
It is a simple but powerful image: be vigilant, keep both eyes open, and report danger immediately. The bright orange color adds a sense of urgency and visibility.
The use of iconic “eyes” makes the brand friendly and recognizable, relieves excessive anxiety, but at the same time emphasizes the need for vigilance.
The use of iconic “eyes” makes the brand friendly and recognizable, relieves excessive anxiety, but at the same time emphasizes the need for vigilance.
The use of iconic “eyes” makes the brand friendly and recognizable, relieves excessive anxiety, but at the same time emphasizes the need for vigilance.
The main UX challenge was to create an experience that not only informs but also helps save lives. Users must be able to report a danger in seconds — photos, geolocation, and descriptions are sent directly to the State Emergency Service.
The main UX challenge was to create an experience that not only informs but also helps save lives. Users must be able to report a danger in seconds — photos, geolocation, and descriptions are sent directly to the State Emergency Service.
It was important to maintain a balance between the seriousness of the topic and user accessibility.
The slogans “Look both ways” and “Stay away from mines” reinforce the key message.
The slogans “Look both ways” and “Stay away from mines” reinforce the key message.
The slogans “Look both ways” and “Stay away from mines” reinforce the key message.
Station Transit
Branding+Art direction
Role: Art director
year: 2024
team: 2 persons
Branding+Art direction
Role: Art director
year: 2024
team: 2 persons
Branding
+Art direction
Role: Art director
year: 2024
team: 2 persons
Station Transit is an art and tattoo studio in Berlin. Located on the grounds of a former factory owned by Rammstein, the brand draws its identity from the raw, industrial environment.
Station Transit is an art and tattoo studio in Berlin.
Located on the grounds of a former factory owned by Rammstein.
The studio became a hub for creative collaboration, bringing together diverse talents from different disciplines and fostering a community where art, design, and craftsmanship could intersect.
The studio became a hub for creative collaboration, bringing together diverse talents from different disciplines and fostering a community where art, design, and craftsmanship could intersect.
Located on the grounds of a former factory owned by Rammstein, Station Transit draws its identity from the raw, industrial environment.
Located on the grounds of a former factory owned by Rammstein, Station Transit draws its identity from the raw, industrial environment.
Located on the grounds of a former factory owned by Rammstein, Station Transit draws its identity from the raw, industrial environment.
FIN